January 2022

History and Evolution of Advertisement
History and Evolution of Advertisement: From Inscriptions, Print, Television to the Birth of Advertising and Branding Agencies
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Advertisement, a robust tool to change the world has experienced major milestones. Modern advertising marks its history back from the 15th to the 16th Century. With the invention of the printing press to the emergence of media tools, advertising has...
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branding
How the term “Branding” has changed from 1980’s to the present 2020
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Since everything changes with the change in technology it has brought a tremendous impact on branding itself. But first we need to understand what branding is. Branding refers to the promotion of a company or a particular product through advertising...
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brand-ambassador
Brand Ambassadors and their Role in Branding
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In the present market scenario the competition has increased at its best and therefore brands usually struggle in order to distinguish themselves in front of an increasingly indifferent consumer base. To stand out in this competition the techniques and strategy...
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branding-planning
6 Most Influential Branding Tools for an Effective Brand Strategy
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Branding, a market practice which gives a name, design as well as symbol to a company making it easily identifiable. Branding is that key which can make your company stand out from the market to new heights. If you are...
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business-branding-strategy
Here Are The Major Pillars For a Successful Brand Strategy
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The first thing that comes to a business owner's mind while setting up his company is the logo. And that’s where his brand strategy begins and eventually ends. Overlooking the importance of branding is not just a mistake committed by...
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