Creating brand fundamentals for the launch of a parent company along with its verticals and industry verticals.
- Client
- PODD
- Industry
- Manufacturing
- Services
- Brand Positioning
About the Company
The Challenge
To provide 24-hour assistance using superior technology with added gauges. To incorporate a break alert system.
Requirement:
Set up a management structure to continuously monitor, adapt and transform the business model.
The Solution:
Brand Positioning:
By identifying our customer, Podd’s needs, problems, and overall information via interviews, we repositioned their initial brand to a tech-savvy one with new technology and preferred among influencers. We created a brand manual to have standards and guidelines across all spectrums. We updated the visual brand language to all communication touchpoints. This was how we had done branding for the batteries industry.
Client's Feedback
The team at Libcom branding is a pleasure to work with. They're quick to understand what you're trying to achieve and provide feedback from their professional experience to offer valuable insights.
Zahid Sheik
Marketing Head, Podd Power