PACKAGING DESIGN

Leading Packaging Design Company in Mumbai, India

Product packaging designing is a deliberate science that plays an important role in the retail environment. From adjusting focus in subconscious mind of a customer to value added functionality, packaging design is the most powerful marketing tool. As brands deal with both Business to Business and Business to Customer sectors, it states your idea of existence with other competitors remaining unique more than showing attractive. It’s the first point of sale that captivates the attention of a buyer. More than just a protector of internal asset, it’s a tool that emphasizes branding on a larger scale magnifying the features of the product.

Why is package designing important?

It just happens within a glimpse that customer decides merely in 5-7 seconds whether to make a purchase or not. Exactly before the decision-making customer is exposed to thousands of products and that’s a lot of messaging. So, to help them choose your brand on the shelf out of rest, your product packaging design company helps you carve out several key aspects such as –

  • Attention grabbing colour
  • An array of convenience features
  • Motivational triggers

This static leads in making your product successful. Getting a custom design from a good product packaging design company is important because you do not want to sell luxury in cardboards. Packaging influence is subconscious, it helps you create personal contact with the consumer due to direct and easy advertisement, that in the future helps you to expand the product mix in your owned separate market.

What qualifies as a good packaging design?

The reason why people pick well-designed packages as opposed to mediocre ones is that good design gives the customer a luxurious, feel-good experience. This helps boost the purchase, making your product desirable and popular.

A good product package design varies not just from product to product but also on the industry and the brand’s target audience. Brands consult product packaging design companies to change their product packaging for campaigns or for launching new ideas and products. Several products such as Coca-Cola and Lays adopted revolutionary strategy with their hashtags on social media for #ShareACoke and #SmileDekeDekho asking customers to share their snaps along with their unique product packaging designs. Other luxurious brands that aims at maintaining the persona and credibility such as Apple and Microsoft keep it minimal to make it seem classy, which works best with its audience.

But some basic parameters to judge a god package design include:
  • Functionality – packaging should serve a purpose
  • Cost Effectiveness – consider packaging as your pricing
  • Informative details – print the vital information for customers
  • Eco-conscious in nature – good things come in small boxes
  • Brand mirroring – include brand name and logo
  • Consistent for future – versatile for family products
  • Reflect your Customer – it must suit your demographic
Libcom branding – your answer to seeking the best packaging design services in the industry

Unlike many other packaging design companies in India, Libcom is one of the best packaging design company in Mumbai. Our creative team uses design elements of your brand to create the right look for your product’s packaging which is in tune with the overall branding and the company logo. Updated about the latest design trends, our creative agency makes sure that your attempt to make a mark in the industry does not go unnoticed.

So, wait no more. Call us today or send us a mail to avail professional packaging design services.

How Product Packaging works as the ultimate salesman.

Packaging design directly impacts sales. It’s the first point of brand engagement just before a consumer decides to purchase the product. Hence we call it the product salesman. A good packaging design offers attracts and puts the best features forward, enticing each consumer to buy the product without a second thought. Each packaging design is not just a design but researched vetted thoughts designed to make a sale, and hence hiring a reputed packaging design agency is important.

So why do we need a packaging design, and why do we need professional packaging designers? Well, here are the Advantages of hiring a good packaging design agency:

  • A reputed packaging design agency, you can turn your brand into eye candy. Indeed, good packaging can emphasize branding on a larger scale. A spectacular packaging can act as a powerful marketing tool and can boost sales to a considerable extent.
  • Packaging tells volumes about your products and services. Attention-grabbing colors and features on your packaging give your ingenious product an eloquent tone.
  • Through good packaging, you can create a strong first impression on your customer’s mind instantly. By hiring a packaging design agency, you can expect professionals to think of creative ways so that they can come up with a beautiful design and powerful messaging. The designers will ensure that the consumer inculcates interest in your products and services.
  • To improve your conversion rates, you need to ensure that the right message reaches the right people. In a packaging design agency like ours, our bunch of award-winning designers collaborate with your team and work as one unit to ensure that the right look of your products can attract the right eyeballs.
Features of good packaging:

Let’s look into some features of good packaging.

Spectacular colors: Attractive colours that are relevant to the brand space on your packaging products grab more eyeballs and a sense of the product.

Clarity: Consumers spend less than four seconds reading the contents of the package. Hence, being specific and clear regarding the product’s highlights, description and features is most important within the 4 seconds window.

Relevance: It would help if you were transparent while mentioning the product’s features in the packaging. Your customers must not be disappointed after opening the products.

Add a splash of creativity: You need to be creative while choosing the elements of your design. Uniqueness can help you get more interested clients.

Maintain quality: Think of good packaging which can help your brand grow. People should remember the packaging well, and whenever they think of your product, the packaging should come into their minds.

How can Libcom help?

Libcom is listed amongst the top branding companies in Mumbai. At Libcom, we help you with eye-catching packaging that can create a strong impact on the minds of your customers. With our smart packaging strategies, you can improve your ROI. Thus call us and collaborate with us to experience greater quality at a lesser cost.

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